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Senior Product Designer focused on UI/UX, accessibility, and user-centered systems, with skills in illustration and motion design.
I’m a Senior Product Designer with 10+ years of experience designing across web, fintech, gaming, and Web3 platforms. I thrive in fast-moving environments and enjoy turning complex systems into clear, usable experiences.
This project focused on designing the Battle Pass for Shardbound, working closely with the product manager and engineering to define the initial flow, requirements and constraints.
Alpine Valley Getaways is a booking and discovery platform for short-term stays in Victoria’s High Country. The goal was to create a site that feels calm, trustworthy and easy to navigate while supporting real user intent: quickly finding and booking the right property.
This project tackled a core scalability problem: our live-ops pipeline couldn’t keep up with the game. Every new expansion required designers and marketers to funnel content through developers, creating bottlenecks in a space where speed and iteration were critical.
I managed the UI/UX for Inkpay, the leading Buy Now, Pay Later Fintech company for Tattoo's in AU, NZ and UK. They required an app for their growing user base.
This project focused on designing and validating the iconography and layout for the combat log, working closely alongside another UX designer. The goal was to ensure players could quickly understand what had happened in previous turns and use that information to adjust their strategy mid-match.
I led the design of a new card upgrade system that allowed players to invest either in-game or store-purchased currency to improve their cards. Because this functionality did not previously exist in the game, the work began at a foundational level, defining not only the interface, but the underlying player flow, decision points, and progression model.
Worked on SBX.com, a Web3 gaming and casino platform, focusing on UX improvements, design systems, and interactive features.
• Expanded and maintained the design system, including components, tokens, and variables.
• Designed new user interactions to improve engagement and usability across web and game experiences.
• Conducted player testing and introduced accessibility improvements.
• Created marketing templates and assets for cross-platform campaigns.
• Developed 3D assets for in-game use and NFT integration.
• Facilitated workshops and created documentation to support engineering handoff.
• Collaborated with stakeholders on product planning, research insights, and feature direction.
• Leveraged AI tools (Figma integrations, generative tools) to accelerate iteration and production.
Shardbound (PC, Unreal Engine, Website UI/UX)
Led UI/UX design from early development through to launch, rebuilding the product’s interface and experience fromthe ground up.
• Defined and implemented a scalable atomic design system in Figma.
• Designed all core game interfaces including gameplay HUD, deck builder, progression systems, and store.
• Created and iterated on key systems including Battle Pass, Quest systems, and Card Upgrade flows.
• Designed modular store architecture supporting multiple currencies and live events.
• Collaborated closely with design, engineering, and production teams from early concept to release.
• Conducted player testing, surveys, and QA feedback loops to refine usability and clarity.
• Delivered wireframes, prototypes, and final UI assets for implementation in Unreal Engine.
• Developed pre-registration and live-ops web experiences for beta phases.
Gods Unchained (PC & Mobile, Unity)
Focused on evolving the UI/UX of a live-service card game, improving both in-game systems and external playerfacing experiences.
• Designed and expanded UI layouts, features, and systems within Unity.
• Evolved and maintained the atomic design system for cross-team use.
• Created and tested combat log iconography for clarity and usability.
• Designed key features including Battle Pass, Quest systems, and Daily Play & Earn flows.
• Built expansion-focused web experiences in Webflow, integrating analytics and dynamic content.
• Developed marketing templates in Figma to streamline campaign production.
• Conducted player research through surveys, playtests, and community feedback loops.
• Created in-game assets including emotes, UI elements, and illustrated components.
Guild of Guardians (Mobile, Unity)
Delivered UI/UX solutions for a mobile-first idle RPG, focusing on clarity, scalability, and content-heavy systems.
• Built scalable design systems and reusable asset libraries for live operations.
• Structured and designed a content-rich website featuring 70+ character profiles.
• Collaborated on feature prioritisation, defining core vs. “nice to have” functionality.
• Conducted exploratory and behavioral user research to guide design decisions.
• Created motion, UI assets, and marketing-ready templates.
Led the end-to-end UX design for a fintech platform, working closely with stakeholders and engineers to improveonboarding and core user flows.
• Defined and redesigned user flows, significantly improving signup and onboarding experience.
• Conducted user research through interviews, surveys, and behavioral analysis.
• Created wireframes and high-fidelity prototypes using Adobe XD and Photoshop.
• Established UI components and delivered production-ready assets.
• Iterated on designs using live product data and usability insights.
• Collaborated closely with engineering and product teams to ensure accurate implementation.
Created websites, marketing material and presentations for industry coaches in the financial and accounting fields.
• Created event websites.
• Created and animated presentations for events and marketing.
• Created templates for marketing materials.
• Created and printed merchandise and business materials.
Designed and created websites for travel and booking companies, while also coding the front end of the websites.
• Conducted user testing through interviews, surveys, and behavioral analysis.
• Created wireframes and high-fidelity prototypes using FIgma and Photoshop.
• Established UI components and delivered production-ready assets.
• Iterated on designs using live product data and usability insights.
• Collaborated closely with clients to create new features and events.
Designed and developed digital experiences for a wide range of clients across hospitality, finance, web services,and personal brands. Delivered over 20 websites end-to-end, from concept through to implementation.
• Created brand identities, including logos, style guides, and marketing materials.
• Produced wireframes and interactive prototypes using Photoshop and InVision.
• Conducted usability testing and analytics reviews using Google Analytics, Hotjar, and Mouseflow.
• Led user research initiatives including interviews and surveys.
• Designed motion assets and marketing visuals for digital and print.
• Designed and developed responsive websites using WordPress, HTML, CSS, JavaScript, and PHP.
Created marketing materials and web pages for upcoming events and courses, working together with stakeholders and event organisers.
• Created marketing material (Brochures, Merchandise, Event Templates).
• Created and updated webpages for events and courses.
• Created imagery and edited photo's to be of the right size and quality per Qantas Golf standards.
• Liaised with Stakeholders and event coordinators to meet required deadlines and updates.
I'm currently looking for freelance or Inhouse opportunities, my inbox is always open or alternatively can be contacted on Linkedin or Artstation. Whether for a potential project or just to say hi, I'll try my best to answer your message!